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But, as there is a chance it will, it’s always worth the effort to add it to your post or page. Unfortunately, there is no guarantee that Google will display the meta description that you’ve written. This is why optimizing your meta description is so important, as is optimizing your titles. If more people click on your result, Google considers you to be a good result and will – based on your position – move you up the rankings. But there is an indirect benefit: Google uses click-through-rate (CTR) as a way of working out whether you’re a good result. Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm. In other words, meta descriptions are there to generate click-throughs from search engines. Its purpose is simple: it needs to get someone searching with a search term on Google to click your link.

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In Google’s search results, this is where it can be displayed:Ī meta description from as seen in the search resultsĪnd this is what it looks like in the HTML code of the page: It brings you an opportunity to convince search engine users that your page will offer what they are looking for. If you’re lucky, Google will show it beneath your page’s title in the search results. In it, you can describe what your page is about. The meta description is an HTML tag you can set for a post or page of your website.

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Read about how that check works, and how to write a concise meta description. Yoast SEO also checks the length of your meta description.

What to do if you need meta descriptions for a lot of pages?ĭid you get a red bullet for the keyphrase in meta description check in Yoast SEO? Read what this check does, and how to turn this bullet green.

How to write a concise meta description.

What does the meta description length assessment do?.

How to get a green bullet for the keyphrase in meta description.

What does the keyphrase in meta description assessment in Yoast SEO do?.

How Yoast SEO helps you write meta descriptions.

Make sure it matches the content of the page

Characteristics of a good meta description.

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