Long bumpy road software#
Long bumpy road tv#

When Apple approached Drive.ai about a possible acquisition, the tech giant was “serious about their efforts, though they were extremely tight lipped and didn’t want us to discuss or confirm anything publicly,” said a former Drive.ai board member, who spoke to CNN Business on condition of anonymity.

Long bumpy road tv#

“They opted not to do a TV set because margins were too low, and they couldn’t create something better than what was already out there,” said Abuelsamid. It’d be a move somewhat reminiscent of the Apple TV when people previously speculated the company was working on a television set, but Apple instead released a small streaming box that sits alongside existing TVs. And in 2019, Apple acquired Drive.ai, a self-driving startup that had worked with Lyft on a robotaxi pilot project. Apple is already an investor in Chinese ridesharing giant Didi. Sam Abuelsamid, a car industry analyst with consulting firm Guidehouse Insights, believes Apple may be more interested in mobility services, including a robo-taxi division, as it has shifted its focus in recent years to paid services to boost revenue amid a saturated smartphone market.

Long bumpy road software#

The question has always been how Apple will try to crack this space: by building a car itself, partnering with an automaker, creating car software or something else entirely? Tesla has demonstrated the appeal of a software-focused car, but it’s taken years for Elon Musk’s company to become profitable - and the money it does make isn’t from car sales. But at the same time, auto development is complex. It’s not hard to understand why Apple would want to break into a trillion-dollar industry. “Maybe there will be an announcement coming, but I don’t know. “It’s been a constant pot on a low boil on the back of your stove that has continued to sit at that same level,” Brennan added.

“I laughed at the time because I knew at least a dozen people who were working on stuff at Apple in this sphere.” “A few years ago an article came out that said the project was over,” said Reilly Brennan, general partner at Trucks VC, which invests in transportation companies. Japan’s Nissan, one of a handful of possible partners touted by analysts, said Monday it was not in talks with Apple after the Financial Times reported that the companies had held brief discussions in recent months about a tie-up.Īll of it has contributed to the feeling that the Apple Car is always arriving but never quite here.

Alongside the hype are apparent setbacks: In 2016, it “ scaled back” its ambitions followed by more layoffs a few years later meanwhile automakers and tech rivals continue to move forward with their projects.Īnd now, with its latest potential partnership appearing to unravel, there are new questions about which carmakers are left for Apple to work with on the effort, if it still plans to move forward. (Hyundai and Kia said this week they are not in talks with Apple to develop self-driving cars.)Įven by Apple’s standards of long-rumored products, the Apple Car has been longer rumored than most. As an internal saying goes, the fastest way to not work with Apple is to talk about working with Apple. The headlines have been steady: prominent auto industry poaches, one approved car patent after another, sightings of mysterious self-driving cars around its Cupertino, California, headquarters, and most recently, widely reported talks of a multi-billion dollar partnership to build an autonomous electric car with Hyundai and Kia.īut this month, just as the rumor mill was reaching a fever pitch over the partnership reports, Apple appeared to pump the brakes on the deal after Hyundai prematurely revealed discussions were underway, according to Bloomberg. The panel will be concluded with listening major challenges for its implementation as well barriers that can effectively lead to failure of the initiatives.For such a secretive company, Apple’s car efforts have been in plain sight for years.

So, the panelists will have opportunity share their ideas and comments as well as they also will be asked to reflect upon potential benefits that stem from participation in EUI. The major findings from the study with some preliminary conclusions will be presented. The prime motivation of the panel discussion is the report from the study of the adaption of EUI in 11 Polish higher education institutions prepared by the research team from Nicolaus Copernicus University. So called ‘European Universities’ are new umbrella structures of cross-border alliances that create a window opportunity for stronger, more versatile and stable institutional partnership. The aim of panel is to discuss the concept of European University Initiatives – EUI as an opportunity for new form strategic collaboration between European universities.